
Written by Greg Weatherhead Innovation & Research Director, Europe
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Written by Greg Weatherhead Innovation & Research Director, Europe
Beauty is seriously big business. In the UK alone, the industry is worth just under £2.5 billion. So, it feels fitting we’ve decided to write a blog on how one of the best-kept secrets to sustainable, natural beauty is far cheaper (and simpler) than everyone thinks.
In this blog, we’re exploring the anti-ageing, skin-boosting superfoods that should be a vital part of any good beauty routine.
At Aurelia, we believe in beauty from the inside out. So, the relationship between what you eat, and how you look, and feel is our kind of topic.
You are what you eat. Like many of life’s little slogans that somehow stick in the head, this one is an old cliché rooted in absolute truth. What you consume directly impacts your health and appearance – from too much sugar damaging the collagen in your skin, to overdoing it on alcohol leaving you dehydrated. But let’s put a more positive spin on things – by eating an array of delicious, easily available, anti-ageing superfoods you can nourish your skin, hair and nails from within at a fraction of the cost of the latest miracle moisturiser.
Everything you eat gets broken down into the vitamins, minerals and amino acids your body needs to function. But, when it comes to cellular health, not all foods are born equal. Superfoods come in all shapes, sizes and colours. They can be found across all the major food groups. But the common thread tying them all together is an abundance of antioxidants, vitamins, minerals and healthy fats – that fight free radicals (the main cause of oxidative stress) and help enhance your skin’s natural beauty by preventing the visible signs of ageing.
In more ways than you probably thought possible. Many superfoods contain nutrients that stimulate collagen production – helping your skin maintain moisture and elasticity while reducing the appearance of fine lines and wrinkles. Others are loaded with antioxidants which help protect against harmful UV rays while enhancing firmness, skin tone and reducing hyperpigmentation.
Superfoods rich in omega-3 fatty acids help to balance your skin’s natural oil production – leading to fewer breakouts and a more even skin tone. Superfoods rich in other nutrients, like Vitamin A and C, help your cells regenerate – keeping your skin plump, fresh and blemish-free. Some superfoods have a high-water content – promoting hydration from the inside out, while others act as anti-inflammatories – calming your skin, reducing redness and protecting against conditions, like acne and eczema.
And this is far from an exhaustive list…
In fact, it’s probably easier to list the (few) ways superfoods don’t nourish, protect and repair from within. What’s more, superfoods are neither particularly exotic nor hard-to-find. Most are humble, everyday items that you can easily incorporate into your diet, if they’re not in your fridge already.