Privacy policy

This Privacy Policy aims to give you information about how we collect and process your personal data when you use the website.

This Privacy Policy covers any personal data you provide when you create an account, purchase a product or otherwise interact with us.

We want to make sure you know who we are, how you can contact us, the personal data we process, how we use it, who we share it with, how long we keep it for and the choices you have to exercise your legal rights.

Who we are

For the purpose of the Data Protection Act 1998 (the Act) and from the 1 August 2021, the EU General Data Protection Regulation 2016/679 (the GDPR), the data controller is Health and Happiness UK Limited (company no.09065935), having its registered office at The Aircraft Factory, 100 Cambridge Grove, London W6 0LE (“Company/we/us”).

How to contact us

If you have any questions or you would like to make a request to exercise any of your legal rights, please contact us by emailing eu_dpo@hh.global

The personal information we collect

If you have created an account with us, ordered items from us or otherwise interacted with our website, we will use your personal data in several different ways. Unless you are logged into your account, device and log information is not associated with you as a named individual. This means that while we may use this data to personalize your experience or improve our services, it is done without directly identifying you.

The table below sets out how we use your personal data, showing what personal data we collect and why.

Category of Personal Data	Purpose for Processing
Name and contact details (such as email address, telephone number and delivery address)	Delivering your beautiful Aurelia purchase to you Sending you service messages by email such as order updates Sending you information by email or post about our new products or services, and showing you Aurelia adverts on other websites, so you can see our latest products and offers but only with your permission Fraud prevention and detection To register you with an Aurelia account Maintaining records of your purchases with us Delivering your beautiful Aurelia purchase to you Sending you service messages by email such as order updates To provide great customer service
Purchase information/history	Managing product returns Sending you information by email or post about our new products or services, but only with your permission Fraud prevention and detection To make decisions about which Aurelia adverts are shown to you as you browse the web or apps
Payment information (we don’t store this information)	Taking payment and giving refunds
Contact history	Fraud prevention and detection To provide you with better customer service To facilitate your participation in the competition or prize draw
Information you provide when entering a competition or prize draw, playing games and completing surveys (including contact details and your actual entry)	To facilitate your participation in the competition or prize draw Sending you information by email or post about our products or services, but only with your permission
Device information: information about your computer, phone or other device you use to view the website or app such as device type, operating system, hardware version, browser type, unique device identifier, IP address and advertising ID	Improving our website and set default options for you (such as language and currency) Showing you relevant Aurelia adverts as you browse the web Fraud prevention and detection
Log information: information about how you use our website or app such as the types of content you view or engage with, the frequency and duration of your activities, access times, language, your IP address and the pages you visit before or after navigating away from the website	Making sure the website or app display and function correctly on your device (e.g. make sure pages load correctly on your device and that the displayed language and currency are correct for the country you are in) Providing us with analytical information about the use of the website or app Making the website or app secure Fraud prevention and detection

We ensure that the collection, processing and use of your personal data is lawful. Therefore, for the purposes listed above, we only use your personal data if one of the following conditions apply:

You have given us your consent
We need your personal data for the performance of a contract you enter into with us, such as when you purchase a product through the website or app
We need to comply with legal obligations
We have a legitimate interest in processing the personal data

Do we share your personal information?

We do not sell any of your personal data to third party companies. We may however need to share your data with third party companies in order to provide you an optimal web experience and recommend relevant products to you - these examples are listed below:

Our parent company H&H group, where they assist us in providing our services to you, where such transfers occur, we ensure that appropriate safeguards are in place
Companies that help us get your order to you, such as payment service providers, warehouses operators and delivery companies
Marketing service providers, such as marketing agencies and advertising partners who help us market our business, we will only engage in such activities where you have given your explicit consent, and we ensure that appropriate safeguards are in place when data is shared with partners outside the EEA
Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud and other unlawful activities
Technology service providers, such as companies that support our IT, help us analyse the data we hold, send communications to our customers and help us develop and host our websites. These providers act as data processors on our behalf and are contractually bound to comply with applicable data protection laws.
Companies approved by you

If we ever provide third parties with information and analytics about our customers, we will ensure that all data is aggregated and anonymised and cannot identify you.

Third parties we work with:

Third party provider	Categories of information shared	Why?	Link to privacy policy
Klaviyo	Contact and purchase data	Opt in marketing communications, profiling and segmentation,	https://www.klaviyo.com/legal/
META	Opted in customer data has also been uploaded into META	Advertising - retargeting and profiling of data to create insights and lookalikes to serve more relevant advertising on META platforms,	https://www.facebook.com/privacy/explanation
Google	Cookie data	Retargeting and analytics,	https://policies.google.com/privacy?hl=en&gl=uk
Shopify	Contact and purchase data	Order processing and data storage.	https://www.shopify.com/uk/legal/upcoming-privacy-policy

Non UK customers - transferring data outside of the EEA?

In order to process your personal data for the purposes set out in this Privacy Policy, we may transfer your personal data to third parties and other companies in our group that are based outside of the EEA.

Whenever we transfer your personal data out of the EEA, we attach a similar degree of protection to it (as it would receive in the EEA) by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries, territories or sectors within a country that have been deemed to provide an adequate level of protection for personal data by the European Commission.
The transfer is subject to a legally binding and enforceable commitment on the recipient to protection the personal data (e.g. through the use of European Commission approved standard contractual clauses).
Where we use service providers based in the US, we ensure that any transfer of personal data is carried out in compliance with applicable data protection laws.
The transfer is made subject to binding corporate rules.
The transfer is based on a derogation from restrictions on transferring personal data outside of the EEA (such as where you give your consent, the transfer is necessary for the performance of contract with you, or the transfer is necessary for the establishment, exercise or defence of legal claims).

Third parties and social media

We cannot be responsible for the privacy policies and practices of other third party sites (including but not limited to Facebook, YouTube, Twitter), or for advertisers on our site, even if you access them using links from our website and we recommend that you check the policy of each site you visit. If you linked to our Site from a third party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and we recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions. Unless expressly stated, we are not agents for these third party sites or for any third party advertisers on our Site, nor are we authorised to make representations on their behalf.

Do I control my data?

Under the General Data Protection Regulation, you have several important rights available to you. In summary, those include rights to:

Be informed about how your personal information is being used (hopefully this privacy policy explains it all)
Access the personal information we hold about you
Request that we transfer elements of your data to another service provider
Request us to correct any mistakes in your information which we hold
Request the erasure of personal information concerning you in certain situations
Receive the personal information concerning you which you have provided to us, in a structured format or to ask us to transfer that information to another service provider
Stop any direct marketing
Object to processing of your personal data
You can ask us to restrict or suspend processing of your personal data under certain circumstances, for example if you want us to restrict processing while the accuracy of personal data is being established
Right not to be subjected to automated decision-making that significantly affects you, however, we will only use automated decision making in limited circumstances
Right to withdraw your consent, where processing of your personal data is based on consent, you can remove it at any time

For further information on each of these rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of these rights, please:

Email eu_dpo@hh.global
Let us have enough information to identify you
Let us know the information to which your request relates

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made many requests. In this case, we will notify you and keep you updated.

Do you store my personal data?

We will hold on to information only as long as is necessary;

For as long as you have an account with Aurelia
For as long as is needed to provide services to you
For as long as needed for support-related reporting (if you have spoken to our customer services) or for analytical reporting

Even after you may have closed your account or we are no longer need your information to provide services to you, we may still retain some of your information if needed for legal or regulatory requirements, to resolve disputes, prevent fraud and abuse or if we need to enforce our terms and conditions.

Reproduction of Content

If you submit Content (such as product reviews with photos) to Aurelia’s website, you grant Aurelia a non-exclusive, royalty-free, worldwide license to use, reproduce, publish, and adapt such content, along with associated personal data (including your first name and photo), for communication, marketing, advertising, promotional, editorial, or other commercial purposes, without limitation, across all media and channels (including but not limited to the website, social media etc.).

Keeping your personal data safe

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How do I unsubscribe from marketing emails?

You can choose to stop receiving marketing messages from us at any time.

This can be done:

In your account
Clicking the "Unsubscribe" link in your email
Contacting us directly (via hello@aureliacellular.co.uk)

We will process the update to your preferences when you tell us about the change.

However, please note that it can take a few days for some of our systems to update, so you may receive some marketing messages during this process.

This change to your contact preferences will not stop communications regarding any orders you place, such as order confirmation and shipping emails.

What should I do if I no longer want an Aurelia account?

How do I complain?

We hope that we can resolve any query or concern you raise about our use of your information. If you are not happy with how Aurelia manages your personal data, you have the right to lodge a complaint with a supervisory authority. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/. If you reside outside the UK, you may contact your local data protection authority.

Changes to Privacy Policy

This privacy policy was updated 17 July 2025. Any changes to this policy will be updated here.

Cookie Policy

This privacy policy sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

Name
Contact information including email address
Demographic information such as postcode, preferences and interests
Other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place technical and organisational measures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline non-essential cookies and withdraw it at any time.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You have the right to access, rectify, erase, or port your personal data. Requests are free of charge unless manifestly unfounded or excessive. If you would like a copy of the information held on you, please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Cookies we collect

A comprehensive outline of all the cookies we collect can be found via this link.