The Ageing Survey We asked, you answered
231 women from the Aurelia community contributed to our ageing survey. How they feel about ageing, what they are doing, what they are not doing and everything in between. The results are fascinating.
You told us that caring how you look never goes away. It just asks for something different as you age.
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50%
told us they felt better about how they looked three years ago than they do today - only 10% feel an improvement.
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4/5
is how much appearance matters to our community, and it barely shifts whether someone is 36 or 84. Caring about how you look isn't something you grow out of.
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nearly 2x
as many women who feel more at home in their appearance today also take a beauty supplement.
231 participants
routines that make the difference
We asked our community how they feel about their appearance compared to 3 years ago. 50% of participants say they feel they look worse, 40% say they feel the same and 10% said they look better. But the really interesting insights are the details of their routines...
BASIC SKINCARE
ACTIVE SKINCARE (retinol, vit c acids)
BEAUTY SUPPLEMENTS
64% of participants who cited feeling an improvement in their appearance vs three years ago take beauty supplements - compared to just 40% of those who feel their appearance was better three years ago. The biggest differentiator in our study.
Healthy
"Its all about being healthy in terms of my physical appearance, being a healthy weight, having healthy looking skin and hair." Participant aged 54
Young at heart
"I don't feel as though I've aged in myself so I'd like my face to match how I feel, but it looks older" Participant aged 61
FREEDOM
"I am enjoying being less self conscious and self critical now. I try to eat well every day, get enough sleep and use the best products I can. Clear, hydrated, even toned skin is I think more important than the odd wrinkle, which can actually give character to the face" Participant aged 53
Frame of mind
"Looking the best you can. Yeah, we've got wrinkles and a bit of sagging skin but we can help that as much as we can by using the right formulas for our skin. But it's also a frame of mind" Participant aged 70
78% of our community are opting out of an invasive approach to ageing.
Focusing on skincare, nutrition and lifestyle.
We wanted to understand what our community do today to take care of their skin, what they are curious about and what they feel like they will never do.
An enlightening lesson for us, with still so many of our community yet to adopt supplements and yet the data flags that supplements are the major differentiator to whether someone feels their appearance has improved in three years or not.
*64% of participants who cites feeling an improvement in their appearance vs three years ago take beauty supplements.