Our Hero Ingredient ETERNACELL™

Can true beauty really be unlocked by simply swallowing a pill? Could the best anti-ageing cream turn out not to be a cream at all? And is there a product that delivers the promises of the medicine cabinet while still belonging on the beauty counter?

In our third blog, we take on the surprising questions with a simple answer: Yes. Because when it comes to our hero innovation, ETERNACELL™, science and sensuality belong together.

Supplements and skincare are typically treated quite differently. There’s always some overlap, of course, but largely most people see them as different products that do different things, sat on different shelves. But all that is changing.

Supplements are no longer something you take when you’re unwell, to bridge a nutritional gap or boost your immune system. Recent leaps in science have brought their traditionally biological benefits to the surface, spurring a new wave of beauty supplements – from pills and powders to soft gels and even drinkable skincare – and Aurelia is at the very forefront.

Over the past few years, we’ve been a little quiet. But behind the scenes, something special has been taking shape. We partnered with the very best in forward-thinking cosmetic science to help us create a range of ethical, effective cellular beauty supplements that truly break the mould. Perhaps the most vital part of that process was finding the right blend for our lead ingredient. We needed something derived from natural, active ingredients that could still deliver visible, lasting results. Powered by science, rooted in nature, active at every age

What we came up with was ETERNACELL™ – our signature complex and the common thread running through the 6 cellular supplements that form the new Aurelia cellular collection.

What is ETERNACELL™?

ETERNACELL™ is the science behind our most transformative beauty results. A unique, precision-crafted blend of 4 natural ingredients designed to activate at cellular level to target the visual signs of ageing where they begin: deep within your cells. We like to think it’s where science meets nature and beauty meets biology.

How does it work?

Cellular ageing begins in your mid-20s, showing up on the surface of the skin soon after. So, ETERNACELL™ follows suit – targeting the visual signs of ageing at source by activating your body’s natural cell regeneration triggers.

ETERNACELL™ targets the key hallmarks of ageing in 3 main ways:

Protection against oxidative stress – by neutralising free radical spread and bringing balance back to your cells
Boosting vital cell energy – needed for day-to-day living, functioning and repairing themselves – by tackling harmful hallmarks like mitochondrial dysfunction and nutrient sensing
Minimising cell dysfunction by increasing the capacity for repair – vital in the fight against daily DNA and protein damage

With regular use, the cells nourished by ETERNACELL™ move to the outer layer – leaving your skin, hair and nails visibly radiant and rejuvenated. Deeper beauty, made visible.

What’s inside?

ETERNACELL™ is a clinically proven fusion of 4 natural, active ingredients:

NIACINAMIDE – which BOOSTS energy production
ERGOTHIONEINE – which PROTECTS against oxidative stress
RESVERATROL & ZINC – which REPAIRS and provides cellular support.

Meet the ingredients powering ETERNACELL™

Meet Niacinamide
Found in grapes, berries, and yeast, this powerful antioxidant supports skin health by improving texture, reducing fine lines and promoting a radiant, youthful complexion.

Also known as Vitamin B3, niacinamide has become a prized anti-ageing ingredient within the beauty industry due to its clinically proven ability to improve skin appearance, reduce inflammation, even out skin tone and address hyperpigmentation.
At cellular level, niacinamide:
contributes to the preservation of energy supply
helps power cells to function properly
is a precursor to NAD+, a vital coenzyme found in every cell of the body that helps convert the nutrients found in food into cellular energy
One dose of ETERNACELL™ provides Niacinamide equivalent to approximately 300g of chicken breast.
Meet Ergothioneine
Found in mushrooms, grains and pulses this potent antioxidant is known as ‘the longevity molecule’ due to its ability to protect cells from oxidative stress.
Discovered in the early 1900s, researchers didn’t immediately recognise ergothioneine’s immense potential to combat aging and support overall health by protecting cells, reducing inflammation, and enhancing longevity. Today, it’s gaining new fans fast as a key ingredient in cellular supplements aimed at promoting healthier skin and long-lasting vitality.
At cellular level, ergothioneine:
promotes cellular protection by reducing oxidative stress
decreases inflammatory factors and protects DNA from damage
acts as a rust inhibitor for cells
One dose of ETERNACELL™ provides Ergothioneine equivalent to approximately 150g of oyster mushrooms.
Meet Resveratrol
Found in grapes, berries, red wine and Japanese knotweed this dynamic antioxidant supports skin health and fights the early signs of aging
Initially recognised for its heart-health benefits, resveratrol came to prominence when linked the French Paradox – the incredibly low rate of cardiovascular disease recorded in the French population despite a high-fat diet. The connection? Red wine, rich in resveratrol.
Today, resveratrol is eclipsing its early French fame through its powerful anti-ageing and skin-protecting properties – making it a highly desirable ingredient in cellular beauty supplements like Aurelia.
At cellular level, resveratrol:
neutralises free radicals to protect DNA, proteins and lipids
mitigates chronic inflammation that contributes to cellular dysfunction
activates enzymes that enhance mitochondrial function
One dose of ETERNACELL™ provides Resveratrol equivalent to approximately 1kg of cranberries.
Meet Zinc
Found in foods like oysters, legumes and seeds, zinc is a vital mineral that supports immune function, skin health and cell repair by regulating oxidative stress and supporting enzyme function – essential for healthy cell division and overall vitality.
Zinc has been treasured for centuries – ancient civilizations used it to treat infections and promote healing. Over time, its ability to reduce inflammation and support skin repair has made it a go-to ingredient in both skincare and wellness.
At cellular level, zinc:
supports energy metabolism, ensuring skin cells can function
contributes to normal DNA synthesis and cell division – essential processes for cell repair and regeneration.
plays a vital role in cell signalling, wound healing and maintaining membrane integrity
One dose of ETERNACELL™ provides Zinc equivalent to approximately 3.5 avocados.

In summary

ETERNACELL™ may sound almost too good to be true. But this is no passing trend. Our hero innovation cuts through the noise, bringing beauty back to what matters: science and results. No magic fixes. No hollow rituals. Just natural, sustainable ingredients — rooted in cellular science.

What makes it extraordinary? That one of its key actives — Resveratrol — is the very antioxidant found in a glass of Bordeaux. That another, Ergothioneine, has been valued for centuries as nature’s own cellular shield. And that together with Niacinamide and Zinc, they don’t promise miracles, but deliver what matters: protection, repair, and renewed vitality from within.